Optimize web content For Better Rank

Optimize web content

Search engines don’t read like humans. We actually make sense of the individual words and their combinations (phrases, sentences, paragraphs, pages, page hierarchies, etc). We even read between the lines and take all visual design and aural elements into account. Search engines aren’t that sophisticated (even Google – although it’s getting there!). In fact, they …

Choose your keywords

Stop! Before you do anything, you need to know what words you want to rank for. And that means finding out what words your target customers are Googling when they’re looking for products or services like yours. These are your ‘keywords’. Only when you know them, can you target them. (That’s a fancy word that …

Understand what SEO means

what seo means

Before launching into an explanation of SEO, let’s talk a bit about search engines. I’ll assume you know what search engines are, and what they’re used for, and start, instead, with some facts that illustrate why they’re so important. Why are search engines so important? The Internet is the world’s second most commonly used medium …