Search engines are all about serving valuable results to their users. But because they’re not human, they can’t actually assess value. They can only deduce it. For the most part, they do this by looking for signs of what humans like. If a site’s useful, people will tend to link to it, and it’s likely …

Generating links takes a long time and involves a lot of work. Like any other form of promotion, it requires investment – either in time or money. If you decide to pay an SEO company, always ask them exactly what they’ll be doing. Ask them what keywords they’ll be targeting, and how they’ll target them. …

It’s very important that you monitor your progress. Keep an eye on how many links you’re generating, where they’re coming from, and the bottom-line impact on your ranking. But remember, as I warned you at the start of this book, it all takes time. (See ‘How long will it take for SEO to increase my …

Q) What should I write about? A) The same sorts of things you’d write about in your blog. (See ‘Writing useful, unique blog posts’ Q) How long should my article be? A) The same length as a blog post. Q) How often should I submit? A) Whenever you write an article. Q) What kind of …

A long time! It’s impossible to say how much time you’ll need to spend building links, but you can be sure it’ll be a while. You just have to keep at it until you have achieved a high ranking. Even then, you’ll still need to dedicate some ongoing time to the task, otherwise your ranking …

Ok. So now that you know the skeletal logic of using social media for SEO, here’s some meat to put on the bones. Social media spaces are very personal. With genuine communities. And people in those communities value them very highly, take them very seriously and are very protective of them. Entry into a social …

In any human community, conversation is powerful. In social media it’s all-powerful, because it’s the foundation of the community. In social media, there’s no physical interaction, so without conversation, there’s nothing. And that’s the key to social media for SEO. If your content is viewed as trustworthy and high quality, word spreads quickly. And because …

I’ll start this section with one very big caveat: technically, you don’t actually need to submit your site to the search engines. After all, their purpose in life is to find websites! Google actually states, …you don’t even need to submit your site to Google. Google is a fully automated search engine that uses software …

Create a great content attracts backlinks. Webmasters will want to link to it. And as you now know, backlinks are the single biggest factor you can manipulate to generate a high ranking. And secondly, Why is content so important? Well, firstly, your visitors want great web content. Without it, they won’t stay long, they won’t …